We help enlightened leaders deliver meaningful change through story. We use ‘narrative thinking’ to make strategy meaningful in human terms. We turn strategy into a story – a core narrative of higher purpose and common cause that moves employees, sparks action, and effects change.
After all, no-one ever followed a slide deck into battle.
We then make change stick by creating a company’s ‘folklore’ – verbal, physical, and ritualistic expressions of the story that employees live and abide by every day, deployed through structured employee engagements.
The result is a high-performance culture endowed with self-confidence – the lasting legacy of leadership.