ShellFable

NarrativeEngagementBrand World

‘Mahzun’ is a Shell service station in Turkey. But Mahzun isn’t where it's located. It’s named after the baby boy delivered there two months after Shell ran its global ‘Service Champions’ training programme. It’s a more memorable example of the welcome Shell provides to 25 million customers in 43,000 locations across 60 countries every day thanks to our ‘Welcome to Shell’ strategy.