Despite their reputation for fearlessness, no Gurkha had ever climbed Everest. In 2007, an expedition set out to rectify this. Half way up, a violent earthquake hit Nepal. On Everest, 21 people lost their lives that day. The Gurkhas abandoned their mission to tend to casualties, co-ordinate relief efforts, and help people off the mountain. In 2015, they would try once more…
When the next expedition was announced, it had particular significance - it was a feat that had to be done. The Gurkhas came to us for an identity that would encapsulate both the fearless spirit of the regiment and the daunting prospect of Everest. They wanted a mark so meaningful that expeditioners would ‘tattoo it on their body’.
Our solution was to create a ‘badge of honour’ that paid homage to Sagarmatha - the Peak of Heaven - by framing her between the crossed kukri - the famous symbol of the regiment.
In May 2017, the Gurkhas finally reached the summit of Everest. It was the first time serving Gurkha soldiers had achieved the feat. Our marque was unfurled on the summit, a symbol of their manifest destiny.