Andy Murray won Wimbledon on the 7th day of the 7th month, 77 years after the last British man won the Championships, and the first Brit since Virginia Wade in ’77. The night before, his restaurant bill came to £77. This was a number with a story.
Creating an identity for an individual is a tricky brief. All the more so when that individual happens to be a global sports star and national treasure: tennis champ Andy Murray. We were certainly up for the challenge – but it demanded an idea that competed with iconic player brands.
The identity we created centred around a hugely significant number for Andy, 77, combined with his initials.
Our aim was to create a modern mark that captures Andy’s energy and determination as a warrior on the court. The end result is an identity that is sharp and disciplined, with clean, controlled lines and angles that suggest powerful and consistent shot making.
It’s now the sign of a champion.