We selected Fable for their narrative approach and can-do attitude. The story they created for us inspired our people with a vision of our future, and aligned the business behind a ground-breaking new identity.

Kyle Whitehill, CEO,
Avanti Communications

James Kerr

Co-Founder

James Kerr is a renowned author, speaker, and business advisor. He has over 25 years’ experience delivering game-changing solutions for world-class clients such as HSBC, Shell and KPMG.

His international bestseller, Legacy – What The All Blacks Can Teach Us About The Business Of Life, explores the culture of the New Zealand rugby team, the most successful sporting side in history.

Employing the insights he’s gleaned from working with top-flight teams, James is the intellectual foundation of Fable.