MERIDIAN is a partnership between the Government, universities and a who’s who of UK-based automotive companies including Ford and Jaguar Land Rover. Their aim is to establish the UK as a global centre for autonomous vehicle technology.
A new identity and story were created, drawn from the sphere of fast-moving tech. It’s a world away from the language of traditional manufacturing, essential if the organisation is to compete with the likes of Silicon Valley.
MERIDIAN is a fine example of senior leaders coming together to drive towards a shared vision and ambition to put the UK at the forefront this technology.
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