Beautiful efficiency.

Boeing asked an artist to imagine the most beautiful shape she could for a new aircraft – the 787 Dreamliner.  Her design - inspired by a bird in flight – was then tested alongside other designs generated by engineers.

Guess what?  Her design - the most beautiful of all the designs - turned out to be the most efficient too.  So we reframed Boeing as the pioneers of ‘beautiful efficiency’, an idea designed to inform everything they do.

For the full story and to find out how we might be able to help you, please get in touch.