James Kerr

    Founding Partner

    James Kerr is a bestselling author, speaker and business advisor specialising in defining, designing and delivering change for leaders of world-class teams and organisations. James has over 25 years experience delivering game-changing solutions for world class clients including HSBC, Investec, Shell, Boeing, Roche, LEGO, and KPMG, as well as Premier League Football clubs, Formula One teams, Olympic athletes, America's Cup crews, and Tier One Special Forces. His international bestseller "Legacy, 15 Lessons in Leadership", explores the All Blacks – the world’s most successful sports team - as a case study for developing and delivering sustained competitive advantage. As a founding partner of Fable, he helps ambitious leaders in sport, military and business create powerful stories that capture hearts and change minds.


    Roger Hart

    Founding Partner & CEO

    Roger has over 23 years experience working across marketing, business consulting and branding both on the client and agency side. He started his career working for the Mars Corporation in New Zealand and then as a global brand director for Martell Cognac (Seagram). He then went on to join Blue Marlin, a strategic branding agency, where he was UK MD and was responsible for doubling its revenue over a 3 year period, successfully leading and delivering significant brand and identity projects for blue chip clients. In 2011 Roger founded Aesop, a creative agency powered by narrative thinking, establishing it as the leading brand story telling agency with an enviable client list including Shell, Smith & Nephew, HBO, Pernod Ricard, Crabtree & Evelyn and MacMillan. As a founding partner of Fable, the sister consultancy to creative agency Aesop, he has led large-scale business transformation projects for clients including Boeing, Shell and HSBC.


    Joel Biswas

    Strategic Partner

    Joel is a seasoned consultant, facilitator and problem-solver who believes passionately the power of narrative to provide clarity, energy and direction to even the thorniest market and organisational challenges. Over his ten-year career he has consulted globally across a variety of clients and industries including HSBC, Shell, Ovo Energy, Intu, Barclays, Jaguar Landrover, IHG, HTC, Nokia, Etihad Airlines, IHG, UEFA, the Foreign Office and RBS. He has an MBA from ESADE in Barcelona.


    Pip Brady

    Client Partner

    Pip is the focal point of client relationships and project stewardship at Fable drawing upon more than two decades of client-side and agency experience as both a brand owner and agency-partner to blue-chips brands including HSBC, O2, Maybourne Hotels, Mulberry, Orange, Bacardi, Carphone Warehouse and Virgin Media.